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Skype:
A product that
is currently revolutionising the telephony industry today is Skype™.
Skype is a free Voice over IP service that allows the user to make
telephone calls to either other Skype users (which are free calls),
or to non-Skype users on conventional land-lines/ mobile telephones
using their SkypeOut facility. SkypeOut calls, while not free, are
substantially less than the cost of making the equivalent international
call via your standard long-distance carrier.
Skylook:
Skylook is an add-in for Microsoft® Outlook®, that allows
you to control Skype directly from within Outlook. You can make
Skype IP telephony calls, SkypeOut Skype calls to non-Skype users,
and start Skype Instant Messenger chats directly from your contacts
in Microsoft Outlook.
Calling Contacts:
Now you can call any contact in your MX-Contact list either on Skype,
or on their office landline or mobile numbers, if you have a SkypeOut
account.
Similarly you can have chat conversations with those contacts who
have Skype accounts.
Each chat or voice conversation is recorded in the Skylook Conversations
folder in MX-Contact.
MX-Contact monitors this folder and automatically links the conversations
to the relevant contacts and companies, and copies the messages
to the Conversations folder in MX-Contact.
A new Conversations tab is visible on the Contact and Company forms.
This will show all voice conversation, chat conversations and SMS
messages between you and your contacts
Implications of Skype and Skylook for CRM:
With the addition of automated recording of voice, chat
and SMS messages, we move one step closer to achieving the lofty
goal of not only being able to record all communication with a customer
automatically but also being able to (via MX-Contact) share that
information with everyone in the organization. This is true CRM!
The full article is available in PDF Format for
easier reading. Click here to open.
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