Any contact management
application needs at least the following basic functionality:
a)
A facility to
store and profile contact information, as well as company details
where this is applicable (i.e. in Business-to-Business marketing
as opposed to Business-to-Consumer).
b)
A mechanism to co-ordinate
and schedule appointments amongst co-workers and external contacts.
c)
A means to plan follow-ups
and to-do’s for those contacts, not only for yourself but other
team members managing those same contacts.
d)
The ability to record all
types of interaction with a contact, namely meetings, phone calls,
e-mails, etc.
e)
A facility to link and/or
attach documents to these contact records, namely letters, faxes,
spreadsheets, maps, photographs, images, etc.
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