One business application area where you can realize immediate benefits from utilizing Exchange’s capabilities to share information in a collaborative environment is that of Contact Management (and its more sophisticated variant, namely Customer Relationship Management or CRM).

Even the smallest of businesses (or even groups, clubs etc.) needs a mechanism to track the contacts with which it is dealing. These could be customers, prospects, members, subscribers, etc. In addition it is vital to record the interactions with these contacts, whether by visit, phone, letter, e-mail, etc.