Essentially MX-Contact takes advantage of Outlook and Exchange’s powerful facilities while at the same time overcoming most of the previously identified limitations of Outlook. Amongst other things, MX-Contact adds the following to Outlook:

•  Centralised “database” on Public Folders. 

• Additional “Out-of-the-box” CRM functionality (e.g. Companies, Opportunities, Products/Services).

• Unlimited additional user-defined/customisable folders.

• Ability to seamlessly link items in one folder to those in another either directly (one-to-many) or via an Association folder (many-to-many), so as to create a single view of all Customer “Relationship” information.