This articles looks at some of the reasons why CRM
projects fail. We assess some of the “human”, i.e. people-related
factors that can cause a CRM project to fail. We then look at why,
for those businesses already utilising Microsoft® Outlook®
for their day-to-day e-mail, diary and contact management, implementing
an Outlook-based CRM system gives you the best chance of overcoming
these issues and ensuring a successful CRM implementation.
- The Problem
- Answering the Challenges
with an Outlook-based System
- The Basics of any Contact Management
System
- Outlook’s
inherent Contact Management Functionality
- Limitations of Outlook
- Overcoming Outlook’s
Limitations
- Other Advantages
of an Outlook-based CRM System
- Summary
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