Several Outlook-based CRM systems such as MX-Contact (www.mxcontact.com) are Outlook Add-Ins that overcome these limitations by extending the functionality of Outlook to transform it into a powerful CRM system without changing the way users send mail, schedule appointments, etc. Such systems utilise all of Outlook’s existing functionality but add the functionality found in CRM systems to co-ordinate the activities and items in Outlook into “one central view of all customer related information”. This is the so-called holy grail of CRM. An example of an Outlook form adapted to reflect this “customer information” view is shown below: