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News & Articles |
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Tips & Tricks |
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Add-On Products |
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CRM & Contact Mgt |
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MX-Contact |
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| 9 Summary |
| Microsoft’s earlier promotion of Outlook as a “Personal Information Manager” created the impression amongst users that Outlook was only intended to manage one’s personal contacts and was not suited as the basis for a corporate-wide Customer Management System. Hopefully this article has rectified some of these misconceptions and shown that, given that so much of one’s day-to-day customer interaction is initiated from within Outlook, Outlook coupled with Exchange or SQL Server is the perfect environment for one’s all important Customer database. For an example of an Outlook-based CRM system, please have a look at MX-Contact (www.mxcontact.com). |
